Dusty Stacks of Mom: the Poster Project

Great Britain 2013, Experimental, 41’ | Director, Realisation Jodie Mack

Interweaving the forms of personal filmmaking, abstract animation, and the rock opera, this animated musical documentary examines the rise and fall of a nearly-defunct poster and postcard wholesale business; the changing role of physical objects and virtual data in commerce; and the division (or lack of) between abstraction in fine art and psychedelic kitsch. Using alternate lyrics as voice over narration, the piece adopts the form of a popular rock album reinterpreted as a cine-performance.

Jodie Mack combines the formal techniques and structures of abstract /absolute animation with those of cinematic genres, her handmade films use collage to explore the relationship between graphic cinema and storytelling, the tension between form and meaning. Musical documentary or stroboscopic archive: her films study domestic and recycled materials to illuminate the elements shared between fine-art abstraction and mass-produced graphic design. Prodding at hierarchies of aesthetic value, Jodie Mack questions the role of abstract animation in a post-psychedelic climate. Merch tables meet museum gift stores. Rippling head shop tie dyes and dollar store gift bags form ebullient spectacles. Mack's 16mm films have screened at a variety of venues. She has presented solo programs of her work worldwide and has also worked as a curator and administrator. She was a featured artist at the 2011 Robert Flaherty Film Seminar (NY), and she’s the 2013 recipient of the Marion McMahan Award at the Images Festival.

Jodie Mack
Great Britain
Experimental Film